According to research conducted by Eichberg Consulting
, a market strategy consultant for the agribusiness and trade shows, John Deere leads the list of Europe’s most innovative agricultural equipment manufacturers. The findings are based on a survey of medals and innovation recognitions which were awarded to individual brands at Europe’s nine most important agricultural equipment trade fairs since 2010. The list which ranks John Deere as No. 1 is maintained like the medal table of the Olympics.
”This list recognises our ongoing commitment to research and development (R&D) which reached a record investment level of more than 1.2 billion US-$ in 2011, worldwide“, said Chris Wigger, Vice President, Sales & Marketing. ”The assessment also reflects the R&D engagement of our European factories and of the European Technology Innovation Center (ETIC) in Kaiserslautern.“
The Eichberg Consulting
medal table recognises innovation awards of the following European trade shows: Agritechnica 2011 (Germany), SIMA 2011 (France), EIMA 2010 (Italy), Agromek 2010 (Denmark), Agribex 2011(Belgium), FIMA Agricola 2012 (Spain), Agro-Mashexpo 2012 (Hungary), Agrosalon 2010 (Russia) and Techagro 2012 (Czech Republic).